Are you on Linked In? If you haven't been asked that question yet, you probably soon will be. But what many ask themselves after registering on that popular social networking website is, "What do I do with it?" Today I shall endeavour to answer that question. This is not intended to be a comprehensive guide to social networking, only some guidelines to help you to understand what all the fuss is about, and why you should start doing it.
"The power's in the links, not the nodes," some say. It's a concept that some of us struggle to grasp at first. Let me illustrate it with an example. If your best friend asked you to lend him $100, you'd do so, right? But if a stranger approached you on the street with the same request you'd hesitate. The reason is obvious: trust.
Trust is built through relationships. The relationship (or link) between two people (or nodes) is what usually determines whether one will respond to the demands of the other. In the two cases above, one of the nodes remains the same: it's you, with the same resources and abilities in each case. Your "power" to lend $100 did not change, but your relationship with the other two nodes was different. Hence the saying, "The power's in the links, not the nodes."
So how are new relationships created? For many of us, it's a random process. We make friends at school, at work, at events. We may be introduced to new friends through people whom we already know and trust. Depending on the society in which we live, we may not proactively approach strangers with the aim of forming new relationships.
This is why social networking websites are so important, because they encourage you to put aside your inhibitions and be willing to both approach others who share your interests, and likewise to be receptive to "random" connections from others.
Now we return to the first question: what do you actually do with a website like Linked In? How do you use it to create new relationships? You must start with the right attitude. You have to be willing to give something to others before you expect to receive anything in return. What you are willing to give may be as simple as advice on parenting, or the recommendation of a book etc.
Having determined what you can offer others, it's time to start talking to people. Each social networking website offers different ways of connecting to strangers. Linked In emphasizes getting introduced to people through intermediaries whom you already know and trust. For example, after registering on Linked In you typically start by entering the email addresses of all your friends and colleagues. Then, you can search for people with similar interests, such as those working in the telecoms industry, who are friends of people whom you know. If you find someone called Bob whom you wish to be introduced to, and you have a friend called Adam who is listed as a mutual friend of Bob, you can ask Adam to introduce you to Bob.
Linked In also offers discussion forums called groups, each of which is related to a particular field of interest. By joining such groups and participating in their discussion forums or attending any events organised by their members, you have another way of meeting new people and building your network of friends and contacts. Other social networking websites offer more sophisticated functionality.
But what many people fail to understand is that social networking is not like collecting butterflies. The objective is not merely to have a bigger list of friends than anyone else. Getting introduced to people is just the beginning. You have to make the effort to take an interest in what your new connections are doing, looking for opportunities to help them (or at least introduce them to other people you know who can help them), meeting them, sharing jokes with them, offering advice or support when they need it - exactly the same things which have strengthened your other relationships over time. Relationships are of little value without such investment. The power's in the links, not the nodes, so it's good to talk. Conversations create transactions.
Now we come to the next question: why? What is the real purpose of all this connecting and strengthening of relationships? Because the power is in the links. How many times in your life have you been reminded that it's not what you know, it's who you know that helps you to get things done? Wouldn't you like to achieve more in life by knowing more people? Put simply, do you want to be powerful?
You see, while the Internet has shrunk the world, social networking websites have made it easier for us all to approach each other. If you invest as little as ten minutes each day for the next 365 days, getting to know one new person each day and keeping in touch with them through the occasional email or phone call, you will be a very well connected person in one year's time. The power's in the links so a well-linked node, has a lot of power.
If you'd like some help with building your network, or if you would like more information on what I do and how I do it, connect to me on any of these websites:
Facebook
Twitter
LinkedIn
Hi5
Ecademy
Monday, 17 August 2009
Friday, 24 July 2009
Fast Track Your Sales with a Joint Venture
Why is "network marketing" a misnomer? Because you will be hard pressed to find a network marketing company which encourages its members to either use social networking to find customers, or to learn about marketing.
I'll write about social networking some other time, God willing. Today's treat is some marketing jujitsu.
A joint venture or partnership can be a very effective way to boost your sales. For example, if you're selling cosmetics you can approach a beauty salon and arrange for them to display some of your products on their payment counter along with some leaflets, and inform their customers that the products are on a special promotion (remember to tell the salon that your products are not available in the supermarket). If, after a week or two, the products are selling well, you can invite the salon to sign an agreement with you (become your downline) and they can continue to sell the products while you receive commissions on all their sales.
Similarly, if you're selling wellness products like detox drinks you could approach a gym or a leisure centre, even a swimming pool and come to a similar arrangement. Do your homework first. Know which products are most likely to appeal there.
A very important step in this process is to obtain a testimonial from every outlet that you partner with, preferably printed on the company's letterhead stationary if they have some, otherwise you should provide it for them. When you approach a beauty salon with 5 testimonials from other beauty salons raving about how much revenue they've made by partnering with you, it becomes a lot easier to persuade the sixth salon to join you.
Other incentives that you can offer to achieve a win-win outcome include you giving vouchers for your partner's products to your own customers during the trial period. For example, a beauty salon could give you vouchers offering a free or discounted facial for any customer who has a haircut there. You can leverage this by offering your customers a voucher if they purchase a certain amount of product. This is particularly useful to the salon if your customers are in a different area and so are unlikely to visit them without an incentive.
For more on joint ventures take a look at this video. Then flex your marketing muscle and be creative!
I'll write about social networking some other time, God willing. Today's treat is some marketing jujitsu.
A joint venture or partnership can be a very effective way to boost your sales. For example, if you're selling cosmetics you can approach a beauty salon and arrange for them to display some of your products on their payment counter along with some leaflets, and inform their customers that the products are on a special promotion (remember to tell the salon that your products are not available in the supermarket). If, after a week or two, the products are selling well, you can invite the salon to sign an agreement with you (become your downline) and they can continue to sell the products while you receive commissions on all their sales.
Similarly, if you're selling wellness products like detox drinks you could approach a gym or a leisure centre, even a swimming pool and come to a similar arrangement. Do your homework first. Know which products are most likely to appeal there.
A very important step in this process is to obtain a testimonial from every outlet that you partner with, preferably printed on the company's letterhead stationary if they have some, otherwise you should provide it for them. When you approach a beauty salon with 5 testimonials from other beauty salons raving about how much revenue they've made by partnering with you, it becomes a lot easier to persuade the sixth salon to join you.
Other incentives that you can offer to achieve a win-win outcome include you giving vouchers for your partner's products to your own customers during the trial period. For example, a beauty salon could give you vouchers offering a free or discounted facial for any customer who has a haircut there. You can leverage this by offering your customers a voucher if they purchase a certain amount of product. This is particularly useful to the salon if your customers are in a different area and so are unlikely to visit them without an incentive.
For more on joint ventures take a look at this video. Then flex your marketing muscle and be creative!
Thursday, 23 July 2009
How to Choose the Right MLM Company
Today I'm going to expand upon the first step in my previous '6 Steps' post and explain some criteria that you must consider when evaluating an MLM company.
1. Price
Here I am referring to the retail price for the products, not the membership fee to join the company because that should be considered as an investment which you will be willing to pay if you are satisfied with the company after evaluating it.
I have said before that for a business to truly be a business it must offer a genuine product or service for which people are willing to pay. However, if the only customers are members of the company who cannot persuade anyone outside the company to buy, it is little more than a pyramid scheme. (Another point to be aware of is minimum monthly purchases, which I talk about later.) You may face great difficulty persuading non-members to buy products from you if the retail prices are too high. Some MLM companies charge the same price for their products in every country that they operate in, and that's ridiculous. You cannot expect consumers in relatively poor countries to pay the same prices as consumers in wealthier countries. An intelligent businessman surveys the market continuously and prices his products competitively, making life a lot easier for his salespeople.
Having said that, if a company's products are of high quality and you are confident in your ability to explain that to your customers, then the issue of price alone should not stop you from joining a company if it rates highly on the other criteria that I mention here.
2. Avoid Start-ups
Although the exact statistics vary, the majority of start-ups quickly shut down, so look for a company that is at least 6 years old. If a particular start-up is very appealing to you and you are convinced that they will be successful, let them prove that to you first and join them later. You will have enough challenges getting started even in an established and successful company, so don't add more risk to that now.
Don't let anyone tell you that the best or most profitable time to join is in the company's beginning. Even if that were true, what does that say about your future? How do you expect to recruit people in 6 years' time if there is no incentive for them to do so? Doesn't that sound like a pyramid to you? Business is business. Remember that MLM is about products first, recruitment second.
3. Products
Some say that you should look for a company that sells not just one product but a range of fast moving consumable products that the whole family can use and replenish each month. It sounds sensible, but the statistics show otherwise, as Mike Dillard explains:
"For many people, logic dictated that having multiple products was an advantage.
But the numbers said differently, and this juice company became the third in a row to shatter all sales and growth records, despite their minimalist product line...
Why did consumers buy more product, more often, when they were presented with fewer choices?
Well last night I started reading a new book called, 'YES! 50 Scientifically Proven Ways To Be Persuasive' by Robert Cialdini [which contains] the answer to this massive question."
To sum up the answer (based on research experiments), too many options leads to indecision.
I'm not saying that you should only join a company which offers one product, but don't be deceived by claims that those companies are a waste of time.
If, on the other hand, you join a company which offers numerous products, keep the above secret in mind and don't try to sell everything to a customer at once. This is a crucial step in the sales process and you should invest in quality sales training, whichever company you join.
4. Industry
Look for products in a sunrise industry, such as wellness. Target those that are clinically proven, patented and are already listed in doctors' journals.
5. Due Diligence
Check out the owners of the company and the company's history through a simple Internet search for the company's name or owner's name followed by the words 'scam', 'fraud' and 'legal'. Almost any company can get bad press at some time or another because scandal sells newspapers, but if the owners have a bad reputation or if they are in a legal battle over patents and ownership rights (especially if they offer only one product), stay away.
6. Terms and Conditions
Study the company's terms and conditions carefully. For example, do their rules prevent you from selling their products through a joint venture?
7. Business Costs
Make sure you know all the running costs such as brochure costs, minimum monthly purchases etc. The costs alone should not be your sole criterion because every business has costs, but if your membership will be cancelled if you don't purchase a minimum amount of product every month, perhaps you should move on to a more flexible company. Remember, if you are reluctant to accept a condition like that, so are other people.
8. International Sales
In the Internet age you should look for a company that allows international sponsorship.
9. Find a Good Upline
Just because your friend introduced to his company doesn't mean that you should be his downline. It's up to him to convince you that he will mentor you and support you better than any other member. Very few people in MLM realise this. No matter how good a company is, if you have a weak upline you can expect to do a lot more work by yourself. Meet his team and ask them about him.
In conclusion, even after stringently evaluating a company on all the criteria above, remember that in MLM your success is highly dependent upon your individual effort. It is up to you to recruit the right prospects and train them to become excellent salespeople and recruiters, so that you earn commissions from their sales. This becomes a lot easier to do when you use attraction marketing. For more on this, contact me.
1. Price
Here I am referring to the retail price for the products, not the membership fee to join the company because that should be considered as an investment which you will be willing to pay if you are satisfied with the company after evaluating it.
I have said before that for a business to truly be a business it must offer a genuine product or service for which people are willing to pay. However, if the only customers are members of the company who cannot persuade anyone outside the company to buy, it is little more than a pyramid scheme. (Another point to be aware of is minimum monthly purchases, which I talk about later.) You may face great difficulty persuading non-members to buy products from you if the retail prices are too high. Some MLM companies charge the same price for their products in every country that they operate in, and that's ridiculous. You cannot expect consumers in relatively poor countries to pay the same prices as consumers in wealthier countries. An intelligent businessman surveys the market continuously and prices his products competitively, making life a lot easier for his salespeople.
Having said that, if a company's products are of high quality and you are confident in your ability to explain that to your customers, then the issue of price alone should not stop you from joining a company if it rates highly on the other criteria that I mention here.
2. Avoid Start-ups
Although the exact statistics vary, the majority of start-ups quickly shut down, so look for a company that is at least 6 years old. If a particular start-up is very appealing to you and you are convinced that they will be successful, let them prove that to you first and join them later. You will have enough challenges getting started even in an established and successful company, so don't add more risk to that now.
Don't let anyone tell you that the best or most profitable time to join is in the company's beginning. Even if that were true, what does that say about your future? How do you expect to recruit people in 6 years' time if there is no incentive for them to do so? Doesn't that sound like a pyramid to you? Business is business. Remember that MLM is about products first, recruitment second.
3. Products
Some say that you should look for a company that sells not just one product but a range of fast moving consumable products that the whole family can use and replenish each month. It sounds sensible, but the statistics show otherwise, as Mike Dillard explains:
"For many people, logic dictated that having multiple products was an advantage.
But the numbers said differently, and this juice company became the third in a row to shatter all sales and growth records, despite their minimalist product line...
Why did consumers buy more product, more often, when they were presented with fewer choices?
Well last night I started reading a new book called, 'YES! 50 Scientifically Proven Ways To Be Persuasive' by Robert Cialdini [which contains] the answer to this massive question."
To sum up the answer (based on research experiments), too many options leads to indecision.
I'm not saying that you should only join a company which offers one product, but don't be deceived by claims that those companies are a waste of time.
If, on the other hand, you join a company which offers numerous products, keep the above secret in mind and don't try to sell everything to a customer at once. This is a crucial step in the sales process and you should invest in quality sales training, whichever company you join.
4. Industry
Look for products in a sunrise industry, such as wellness. Target those that are clinically proven, patented and are already listed in doctors' journals.
5. Due Diligence
Check out the owners of the company and the company's history through a simple Internet search for the company's name or owner's name followed by the words 'scam', 'fraud' and 'legal'. Almost any company can get bad press at some time or another because scandal sells newspapers, but if the owners have a bad reputation or if they are in a legal battle over patents and ownership rights (especially if they offer only one product), stay away.
6. Terms and Conditions
Study the company's terms and conditions carefully. For example, do their rules prevent you from selling their products through a joint venture?
7. Business Costs
Make sure you know all the running costs such as brochure costs, minimum monthly purchases etc. The costs alone should not be your sole criterion because every business has costs, but if your membership will be cancelled if you don't purchase a minimum amount of product every month, perhaps you should move on to a more flexible company. Remember, if you are reluctant to accept a condition like that, so are other people.
8. International Sales
In the Internet age you should look for a company that allows international sponsorship.
9. Find a Good Upline
Just because your friend introduced to his company doesn't mean that you should be his downline. It's up to him to convince you that he will mentor you and support you better than any other member. Very few people in MLM realise this. No matter how good a company is, if you have a weak upline you can expect to do a lot more work by yourself. Meet his team and ask them about him.
In conclusion, even after stringently evaluating a company on all the criteria above, remember that in MLM your success is highly dependent upon your individual effort. It is up to you to recruit the right prospects and train them to become excellent salespeople and recruiters, so that you earn commissions from their sales. This becomes a lot easier to do when you use attraction marketing. For more on this, contact me.
Friday, 3 July 2009
6 Steps to Making Money on the Internet
So you're interested in making some money from the comfort of your home - and who isn't?! Why then do some of us find it so difficult? How do you navigate the minefield of get rich quick scams and hyped peanut trails to find a genuine business that will really show-you-the-money?
If you've been reading other websites on the subject before you came here, perhaps you found that everything seems very circular, meaning that many people seem to be making money by telling others that you can make money on the Internet. Does that sound odd to you? Where is the real business of exchanging money for valuable products and services?
I spent a year asking myself the same questions. Today I'm going to explain how it's done, in 6 simple steps. You won't be a millionaire when you finish reading this, but you will be 6 steps closer to it. Here's step 1...
1. Find a product
For a business to truly be a business it must offer a genuine or product or service that people are willing to pay money for. Finding a product to market is easier than you might think. There are many companies in the world who are wishing that they had more marketing staff to promote their products in the right places and bring them more customers. People often assume that they should market a product which appeals to many people, but as Timothy Ferriss explains in his book The 4-Hour Workweek, what is important is to market a product well to a niche group of people. If you do have difficulty finding a product to market, you may find this book interesting.
2. Promote the product
This, is not as easy as you might think, or rather, should be done differently than most people do it. Put simply, you should talk about the product without showing anyone that you want to sell the product. For example, if you're selling health products, you could blog about the benefits of the products, the illnesses that they provide relief from, your personal experiences of using them etc.
The basic rule is that you don't simply put a product catalogue on the Internet; instead, you provide lots of high quality information, free of charge, to the point that you can become considered an "expert" or at least a point of reference. You can obtain more information by reading books and other websites about your products, then present that information in your own style on your blog.
To help you to "get it right," think in reverse: what information are your potential customers or prospects looking for that is related to your products? Returning to the example of selling health products, some prospects may be searching the Internet for information on asthma. Do you have a product that can help with that? If so, write about asthma and include diagrams of how it affects the lungs, and show how your product provides relief from it. But don't mention the name of the product. Simply mention the name of the key ingredient it contains, which provides the benefit. If your contact details are clearly visible on the same web page, a prospect will most likely contact you for more information. With a blog, there is usually a comments form at the end of the page, so by inviting your readers to ask questions, you make it very easy to connect with them and gently persuade them to try your product.
3. Promote your writing
Putting information on the Internet is a waste of time if no one knows that it's there. You have to bring "traffic", or visitors, to your website. There are numerous tools and techniques to do this. One of the simplest ones is to join a social networking website like Facebook, connect to all of your friends who are already using the site, and periodically update them by mentioning that you've just written a new blog post, or have enjoyed using one of the products you're marketing, etc. If you're not familiar with Facebook, it displays the latest update messages from all your friends when you login. So when your friends login, they'll see the link to your latest blog post and may be inclined to visit it and read it.
You can also participate in discussion forums relevant to the product that you're selling, and respond to questions or post some information from your blog. Always include the link to your blog in your posts on the forums.
Other techniques involve using tools to promote your website, but one of the most useful skills to learn is keyword research. Put simply, this involves using keyword research tools to study the words that your target market enter in Google when searching for information related to your products. By structuring your content around the same words, your website is more likely to appear in the Google search results, bringing more visitors to your website. And once you have visitors, you'll want to hang on to them...
4. Collect your prospects' contact details
This is the critical step in "conversion," or persuading visitors to your website to actually "convert" to customers who are willing to pay you money. The time taken for this to happen varies from prospect to prospect, but you can accelerate it by capturing the contact details of prospects and periodically sending them more of the information that led them to contact you in the first place. This can be as simple as including a link on your blog to join a mailing list, but you can experiment with techniques like inviting people to receive a free e-book by submitting their email address. Whichever approach you use, it has to be one in which the prospect is consenting to give you their contact details because they want to receive some information from you, so that it's not considered spam. In the next step I explain what to do with all these email addresses as you continuously harvest them...
5. Contact your prospects
Each of your prospects lays on a scale between 1 and 10, according to their interest level and how close they are to becoming your customer. The number 1 represents a complete lack of interest, with the number 10 being the opposite extreme ("buy now!").
By maintaining the relationship with each of your prospects and continuously providing them with more, high quality information, you build their interest level to the point that they convert to paying customers.
This job becomes a lot easier when you use an autoresponder, which is a tool that sends emails automatically. For example, once a prospect provides their email address to you and is added to your autoresponder's list, they can receive 5 prewritten emails at whatever interval you decide, say 5 days apart.
You only have to write the emails once and they will be sent to thousands of people over time, gradually increasing each recipient's interest in your products and moving them closer to buying from you.
6. Learn more and take action
It's clear that you'll need to learn more about the first 5 steps before you can start using them. In fact, learning should be a continuous activity as you manage your business. You must have a balance between learning and practising what you learn, to achieve results. A good place to start is the following link which provides free tutorials on the whole process:
http://parlance.renegadeuniversity.com/start
If you've been reading other websites on the subject before you came here, perhaps you found that everything seems very circular, meaning that many people seem to be making money by telling others that you can make money on the Internet. Does that sound odd to you? Where is the real business of exchanging money for valuable products and services?
I spent a year asking myself the same questions. Today I'm going to explain how it's done, in 6 simple steps. You won't be a millionaire when you finish reading this, but you will be 6 steps closer to it. Here's step 1...
1. Find a product
For a business to truly be a business it must offer a genuine or product or service that people are willing to pay money for. Finding a product to market is easier than you might think. There are many companies in the world who are wishing that they had more marketing staff to promote their products in the right places and bring them more customers. People often assume that they should market a product which appeals to many people, but as Timothy Ferriss explains in his book The 4-Hour Workweek, what is important is to market a product well to a niche group of people. If you do have difficulty finding a product to market, you may find this book interesting.
2. Promote the product
This, is not as easy as you might think, or rather, should be done differently than most people do it. Put simply, you should talk about the product without showing anyone that you want to sell the product. For example, if you're selling health products, you could blog about the benefits of the products, the illnesses that they provide relief from, your personal experiences of using them etc.
The basic rule is that you don't simply put a product catalogue on the Internet; instead, you provide lots of high quality information, free of charge, to the point that you can become considered an "expert" or at least a point of reference. You can obtain more information by reading books and other websites about your products, then present that information in your own style on your blog.
To help you to "get it right," think in reverse: what information are your potential customers or prospects looking for that is related to your products? Returning to the example of selling health products, some prospects may be searching the Internet for information on asthma. Do you have a product that can help with that? If so, write about asthma and include diagrams of how it affects the lungs, and show how your product provides relief from it. But don't mention the name of the product. Simply mention the name of the key ingredient it contains, which provides the benefit. If your contact details are clearly visible on the same web page, a prospect will most likely contact you for more information. With a blog, there is usually a comments form at the end of the page, so by inviting your readers to ask questions, you make it very easy to connect with them and gently persuade them to try your product.
3. Promote your writing
Putting information on the Internet is a waste of time if no one knows that it's there. You have to bring "traffic", or visitors, to your website. There are numerous tools and techniques to do this. One of the simplest ones is to join a social networking website like Facebook, connect to all of your friends who are already using the site, and periodically update them by mentioning that you've just written a new blog post, or have enjoyed using one of the products you're marketing, etc. If you're not familiar with Facebook, it displays the latest update messages from all your friends when you login. So when your friends login, they'll see the link to your latest blog post and may be inclined to visit it and read it.
You can also participate in discussion forums relevant to the product that you're selling, and respond to questions or post some information from your blog. Always include the link to your blog in your posts on the forums.
Other techniques involve using tools to promote your website, but one of the most useful skills to learn is keyword research. Put simply, this involves using keyword research tools to study the words that your target market enter in Google when searching for information related to your products. By structuring your content around the same words, your website is more likely to appear in the Google search results, bringing more visitors to your website. And once you have visitors, you'll want to hang on to them...
4. Collect your prospects' contact details
This is the critical step in "conversion," or persuading visitors to your website to actually "convert" to customers who are willing to pay you money. The time taken for this to happen varies from prospect to prospect, but you can accelerate it by capturing the contact details of prospects and periodically sending them more of the information that led them to contact you in the first place. This can be as simple as including a link on your blog to join a mailing list, but you can experiment with techniques like inviting people to receive a free e-book by submitting their email address. Whichever approach you use, it has to be one in which the prospect is consenting to give you their contact details because they want to receive some information from you, so that it's not considered spam. In the next step I explain what to do with all these email addresses as you continuously harvest them...
5. Contact your prospects
Each of your prospects lays on a scale between 1 and 10, according to their interest level and how close they are to becoming your customer. The number 1 represents a complete lack of interest, with the number 10 being the opposite extreme ("buy now!").
By maintaining the relationship with each of your prospects and continuously providing them with more, high quality information, you build their interest level to the point that they convert to paying customers.
This job becomes a lot easier when you use an autoresponder, which is a tool that sends emails automatically. For example, once a prospect provides their email address to you and is added to your autoresponder's list, they can receive 5 prewritten emails at whatever interval you decide, say 5 days apart.
You only have to write the emails once and they will be sent to thousands of people over time, gradually increasing each recipient's interest in your products and moving them closer to buying from you.
6. Learn more and take action
It's clear that you'll need to learn more about the first 5 steps before you can start using them. In fact, learning should be a continuous activity as you manage your business. You must have a balance between learning and practising what you learn, to achieve results. A good place to start is the following link which provides free tutorials on the whole process:
http://parlance.renegadeuniversity.com/start
Friday, 19 June 2009
The Power of Internet Marketing
I watched a products presentation last Friday. The presentation was informative and entertaining, but as I sat there I thought to myself, if this presentation was available on YouTube, it could be seen by thousands of people, for years to come. The presenter would only need to give the presentation once, and get continuous benefit from it in the future as people contact her for more information about the products.
Instead, the presentation was seen by about 10 people, and the presenter probably spent half an hour for each person who attended, encouraging them to come to the presentation. So that's around 5 hours of time just to get 10 people to watch. If you spend 5 hours promoting a YouTube video in the right places, you might get thousands of people to watch it.
This is an example of the new approach to direct selling called Attraction Marketing, and my upline is really excited about it. She's been working with FLP for nearly 8 years, and has sponsored around 30 people in that time. That's nearly four people per year. That shows how much hard work is needed when using the "traditional" approach to direct selling, and 97% of people who use it, fail. But by using the new approach, instead of chasing anyone you know and pitching to them, you use websites like Facebook and Twitter to reach people who are genuinely interested in your products or business. For more information download these free eBooks:
The Attraction Marketer's Manifesto
The 7 Great Lies of Network Marketing
Instead, the presentation was seen by about 10 people, and the presenter probably spent half an hour for each person who attended, encouraging them to come to the presentation. So that's around 5 hours of time just to get 10 people to watch. If you spend 5 hours promoting a YouTube video in the right places, you might get thousands of people to watch it.
This is an example of the new approach to direct selling called Attraction Marketing, and my upline is really excited about it. She's been working with FLP for nearly 8 years, and has sponsored around 30 people in that time. That's nearly four people per year. That shows how much hard work is needed when using the "traditional" approach to direct selling, and 97% of people who use it, fail. But by using the new approach, instead of chasing anyone you know and pitching to them, you use websites like Facebook and Twitter to reach people who are genuinely interested in your products or business. For more information download these free eBooks:
The Attraction Marketer's Manifesto
The 7 Great Lies of Network Marketing
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